2 July 2025

Seoul Semiconductor, the world’s leading provider of LED backlight technology, has officially entered the automotive display market with its proprietary No-wire LED innovation, WICOP. As of May 2025, the company’s cutting-edge Mini LED displays featuring WICOP have begun shipping to automotive customers—ushering in a new era of ultra-bright, energy-efficient, and durable in-vehicle displays.

What is WICOP? A No-Wire LED Breakthrough

WICOP (Wafer Integrated Chip on PCB) is the world’s first No-wire LED. Unlike traditional LED packages, WICOP eliminates the need for gold wires and plastic molds. This design breakthrough delivers:

• Ultra-thin display profiles for sleek integration into dashboards and control panels

• High brightness and contrast ideal for HDR-capable automotive displays

• Exceptional durability under harsh conditions (heat, vibration, humidity)

• 25% cost savings compared to OLED alternatives

• Lower power consumption – a key benefit for EVs and energy-conscious vehicles

With brightness up to 1,200 nits, WICOP displays offer outstanding visibility in direct sunlight, enhancing driver safety and UX.

Why Automotive Displays Matter Now

As autonomous driving technologies evolve, vehicles are transforming into mobile living and working spaces. Display technology—once limited to navigation and speedometers—is now a central part of the vehicle experience, enabling immersive infotainment, system control, and real-time data feedback.

Yong-Hyuk Lee, Executive Vice President of Global IT Sales at Seoul Semiconductor, explains:

“As autonomous driving becomes more widespread and vehicles evolve into living and working spaces, the importance of in-vehicle displays is growing rapidly. WICOP not only delivers superior visibility and energy efficiency, but also offers strong patent protection—further strengthening its position beyond displays and into the broader automotive market.”

Global Patent Protection and Market Expansion

Seoul Semiconductor’s technology is backed by over 18,000 patents worldwide. The company has won 100+ IP cases across 9 countries, successfully blocking unauthorized use of its technology through injunctions, product recalls, and disposals.

With Mini LED automotive displays gaining traction globally—driven by demand for sustainable, high-performance alternatives to OLED and LCD—WICOP positions Seoul Semiconductor as a first mover in the next wave of automotive UI innovation.

30 Years of LED Innovation

Seoul Semiconductor, the world’s third-largest LED company, has consistently shaped the future of light-based technologies. Notable innovations include:

• SunLike: LEDs that mimic the spectrum of natural sunlight

• nPola: Ultra-bright LEDs 10x brighter than conventional models

• Acrich: High-voltage AC-powered LEDs

• Violeds: UV LED sterilization technology

• WICOP Pixel: RGB one-chip MicroLED

Through its subsidiary Seoul Viosys, the company also drives innovation in UV, MicroLED, sensors, and optical communication.

The Bigger Picture: LED Displays and the Future of Mobility

As global automakers push toward electrification, autonomy, and smarter interiors, the demand for advanced display solutions is skyrocketing. WICOP’s modular, high-efficiency architecture makes it ideal not just for luxury vehicles, but also for EV startups, commercial fleets, and autonomous platforms worldwide.

With proven scalability across smartphones, TVs, and lighting, WICOP’s entry into automotive Mini LED displays marks a natural—and powerful—next step.