Wonderskin is a trailblazing beauty brand, with a true Cosmetics Laboratory at its heart. The chemists, scientists and formulators are focused on one thing: disrupting conventional beauty by innovating entirely new categories, tech-infused formulas and transformational results that become unforgettable, game-changing experiences for real people. Famous for its Wonder Blading patented technology, which has propelled the company to the forefront of the Lip Stain category, Wonderskin has cultivated a hyper-loyal, digitally native community around the brand. New launches in the Brow and Eye categories have already won awards and attracted attention from celebrity make-up artists, global media, and TikTok beauty aficionados.

This investment marks a pivotal step in Wonderskin's next chapter, enabling it to accelerate retail expansion and product innovation. The brand continues to disrupt traditional beauty models with a social-first mindset, out-of-the-box marketing, and a relentless focus on technology-driven performance. With headquarters in London, an in-house lab, and majority of manufacturing based in the United States, Wonderskin continues to set a new standard for performance-led innovation in beauty.

"Welcoming one of the most iconic firms in growth equity to join us on this journey speaks to the strength of our innovation, our team, and our vision," said Michael Malinsky, Co-Founder & CEO of Wonderskin. "The resources, expertise, and strategic guidance Insight brings will help us forge the next-generation beauty company."

"We believe Wonderskin is reshaping the beauty landscape with patented innovation, bold product design, and a deep connection to today's consumer," said Rebecca Liu-Doyle, Managing Director at Insight Partners. "Their ability to fuse science, creativity, and cultural relevance is rare—and we're excited to support them as they build the next iconic beauty brand."

With several new category launches on the horizon, Wonderskin remains committed to pushing boundaries and delivering bold, high-performance products that surprise and delight at every touchpoint.