4 June 2025

In an era when businesses are being called to do more than deliver profits, Global Prairie continues to set the bar. The 100% employee-owned Benefit Corporation recently announced it has successfully recertified as a B Corporation, reinforcing its deep-rooted commitment to using business as a force for good.

This achievement is more than a badge of honor—it’s a rigorous reaffirmation that the company meets the highest standards of verified social and environmental performance, public transparency, and legal accountability.

A Business Built for Impact

Founded in 2008, Global Prairie was created on a bold premise: that a world-class marketing and communications firm could also be a powerful vehicle for societal impact. From its inception, the company has woven purpose into every part of its operating model—culminating in its status as both a Benefit Corporation and a Certified B Corp.

Global Prairie offers branding, marketing strategy, digital transformation, and storytelling services, but its approach sets it apart: every client engagement is guided by the company’s mission to cultivate a healthier world. That mission has driven its work with healthcare innovators, sustainability pioneers, and purpose-led nonprofits around the globe.

As a 100% employee-owned business, Global Prairie also ensures that its employees are not just stakeholders—but true stewards of its mission.

What It Means to Be a Certified B Corporation

The B Corp Certification, administered by the nonprofit B Lab, is awarded to companies that undergo a comprehensive and independent assessment of their social and environmental practices. The process evaluates everything from governance and worker treatment to community impact and environmental sustainability.

To maintain certification, companies must recertify every three years—demonstrating continued improvement and alignment with evolving standards. That makes Global Prairie’s recertification particularly noteworthy: it confirms that the company hasn’t rested on its original credentials, but has continued to evolve and deepen its impact.

There are now over 8,000 Certified B Corporations worldwide, including names like Patagonia, Ben & Jerry’s, and Allbirds. Global Prairie stands out as a leader in the marketing and professional services sector—an industry not always known for its sustainability metrics.

Why This Matters

In a time of rising expectations for corporate accountability, being a B Corp is no longer a niche distinction—it’s a business imperative for companies serious about long-term impact. Consumers and employees alike are increasingly loyal to brands that align with their values, and B Corps are leading the charge in reimagining capitalism with people and planet at the core.

Global Prairie’s B Corp recertification is a testament to its culture of integrity, innovation, and inclusivity. It signals to clients, partners, and peers that the company’s values aren’t just aspirational—they’re operational.

Looking Ahead

With its recertification complete, Global Prairie enters its next chapter with fresh energy and sharper focus. The company continues to scale its impact through partnerships that drive measurable outcomes, and through internal initiatives that reflect its commitment to equity, employee well-being, and environmental stewardship.

In a business landscape filled with empty pledges, Global Prairie offers a rare example of what it looks like when purpose is more than a slogan—it’s the business model.

 

Kirsten Green, Global Prairie Director of ESG