Identiv and Narravero Join Forces to Accelerate the Digital Product Passport Era

Identiv and Narravero are teaming up to deliver Digital Product Passports ahead of the EU’s 2027 regulations. In our exclusive interview, Identiv CEO Kirsten Newquist and Narravero CCO Inga Ellen Kastens explain how DPPs can go beyond compliance — enabling transparency, brand protection, and new ways to connect with consumers. Products that don’t just comply, but communicate.

Riding the Korean Wave: How South Korean Companies Are Capitalising on Global Pop Culture

South Korea’s cultural exports — K-pop, K-dramas, K-beauty — are more than a global trend. They’ve become a serious business driver. We explore how the Korean Wave (Hallyu) is reshaping consumer markets in Europe and beyond.

Nordnet’s Design Edge: How a Fintech Pioneer Is Redefining Digital Savings and Investments

Winning the Red Dot Design Award confirms what many of Nordnet’s customers already knew: this is a company where design is strategy. By putting simplicity, user experience, and trust at the heart of its platform, Nordnet has created not just a functional finance app, but an inspiring and empowering gateway to savings and investments.

Gong Cha: The Premier Bubble Tea Brand Making Waves Globally

As one of the pioneering brands in the bubble tea industry, Gong Cha has played a pivotal role in popularising the beverage on a global scale. With its commitment to quality ingredients, innovative flavours, and customer-centric approach, the brand has established itself as a frontrunner in the competitive market.

Coway’s Sustainability Journey: From Early Commitment to Net-Zero Ambitions

Known globally for its air and water purifiers, mattresses, and bidets, Coway has made sustainability a central narrative in both operations and product innovation. Its 2024 Sustainability Report, recently published, reflects an ongoing commitment to climate goals, circular design, and third-party verified transparency.

Power Integrations Supercharges Solar Race Teams with New Kit—Just in Time for the Outback Sprint

As 37 student teams gear up for the Bridgestone World Solar Challenge across the Australian Outback, Power Integrations has unveiled a new reference design kit—tested by ETH Zurich’s aCentauri—that delivers 95% efficiency with no heatsink required.

Redefining Germany’s Energy Market

By embedding profitability into sustainability, combining consumer and corporate offerings, and controlling the full stack of generation, storage and optimisation, PLAN-B NET ZERO is building not just a business but a platform. In an interview with MoveTheNeedle.news, CEO Bradley Mundt says the long-term vision is clear: build the “neobank for energy” by integrating renewables, AI, EV storage, and financial services.

Promega Raises the Bar on Sustainability with Commitment to Science-Based Targets

The biotech firm has already cut its emissions intensity by 48% since 2019 (85% renewable electricity) and now aims to bring its supply chain on board. We spoke with Corey Meek on how a 100-year vision drives Promega’s sustainability.

Americans Want Natural Food

And Oterra Wants To Help Provide It

With U.S. legislation tightening and American consumers increasingly vigilant about artificial additives, Oterra has strengthened its presence in the region to support the local food industry in making the shift to natural colour.

Riding the Blue Wave

How Aquamondis Is Cultivating the Future of Natural Food Colouring in Cape Verde

Aquamondis GmbH is establishing a fully digitalised freshwater spirulina production facility in the Cape Verde Islands to extract phycocyanin, a vivid blue pigment, for the food industry. An audacious detail of the project is its transportation model: using the sail cargo ship Avontuur to deliver nutrients like trace elements and sodium hydrogen carbonate— at zero CO₂ emissions.

The Rise and Realities of Neuro Market Research

Neuro market research—also commonly labelled consumer neuroscience—has emerged over the last decade as a compelling attempt to peer behind the curtain of conscious thought. Firms in this field aim to measure the brain’s emotional and implicit responses to advertising, branding, pricing and product design using tools such as fMRI, EEG and rapid implicit association tests (RIAT). The ambition: to predict consumer behaviour more reliably than traditional surveys can. Yet the journey from raw brain data to actionable insight has proven complex and contested.

emporia’s New 7 Series

Championing Digital Inclusion

emporia’s 7 Series meets a real need: in a world where people are increasingly targeted by digital services, making smartphones work for everyone is a social imperative.

American Airlines and Mastercard Double Down on Loyalty

American Airlines and Mastercard have renewed their long-standing partnership, reinforcing a decades-long collaboration built on rewards, loyalty, and cutting-edge payments technology. The move follows American’s December 2024 announcement of a landmark 10-year extension of its co-branded credit card agreement with Citi.

Live Story raises €2.7M

Plans to become the go-to CMS for business users in the digital experience economy

Live Story, the no-code visual CMS designed for marketers and content teams, has raised €2.7 million in seed funding, led by Vertis, one of Italy’s most prominent early-growth venture capital firms. The investment will power international expansion, AI-driven product development, and hiring, as the company sets its sights on exceeding €10 million in ARR by 2027.

Kraken Launches Krak

Next-Gen Money App Bridging Crypto and Traditional Finance

Kraken, one of the longest-standing and most respected names in the crypto industry, has unveiled Krak, its next-generation global money app.

Lucid, Nuro, and Uber Join Forces

Partnership to Launch Premium Global Robotaxi Program

New robotaxi service expected to first launch later next year in a major US city, delivering a fully integrated robotaxi experience developed for comfort, safety, and scale.

From Promises to Progress

Real-World Corporate Sustainability That Delivers

Seven standout initiatives from global companies that are not only achieving environmental gains, but also demonstrating that purpose-driven leadership pays off.

A Smarter Approach to Brain Supplements

Axolt wants to redefine brain health for professionals who depend on their mental performance—and want to protect it for the long term. Axolt promises science-backed, systemic support for long-term mental performance. “The truth is, there’s no shortcut to long-term cognitive health. But there is science that works if you respect it,” says Axolt’s Peter Hutta in an interview with MoveTheNeedle.news.

Europeans Increasingly Produce Closer To Home

Why Onshoring Manufacturing Is More Than a Trend

Low prices, fast deliveries – for decades, China was considered the world's workshop. But the tide is turning: Rising transport costs, political uncertainty, and quality issues are forcing more and more companies to rethink their approach. Production in Europe is experiencing a comeback, even though wages are higher.

Can A Yacht Be Sustainable?

Ice-Class Explorer Yacht Redefines Sustainability and Range

Explorer yachts like Valor represent one of the fastest-growing niches in the superyacht market, as wealthy individuals seek adventure and privacy in equal measure. With its blend of polar readiness and sustainable propulsion, Valor is not just another luxury vessel—it’s a signal that the next generation of yachting will be defined not just by where owners can go, but by how responsibly they get there.

Standing Out Among Fierce Competition

Pixum Wins Gold at the German Brand Awards

Pixum, a leader in photo printing, celebrates 25 years with a Gold Trophy at the German Brand Awards. As AI reshapes the industry, Pixum stands out with its award-winning app and customer focus.

SCENTMATIC and the Digital Scent Revolution

Can AI Translate Fragrance into Words?

Can you digitise scent? According to Japanese tech innovator SCENTMATIC, the answer is yes—and not only that, you can describe it, quantify it, and even emotionally map it. At the heart of the company’s breakthrough is KAORIUM, a pioneering AI platform that “mutually translates between scent and language,” bridging the sensorial and the semantic.

Qwarzo steps into the European spotlight

Sustainable coating innovation adopted by Starbucks and Lavazza

With its mineral-based, PFAS-free coating for paper packaging, Qwarzo® is gaining serious traction across Europe. Starbucks is rolling out Qwarzo®-coated cups and lids in 8 countries; Lavazza and Grom are already on board.

Is Your Food A Health Hazard?

Wellness in 2025

How Brands Can Win in a Crowded Global Market

Automobili Pininfarina Unveils Battista Novantacinque

A Hypercar Tribute to 95 Years of Design Legacy

In a bold celebration of its parent company's 95th anniversary, Automobili Pininfarina has unveiled the Battista Novantacinque, a strictly limited-edition hyper GT that embodies nearly a century of design excellence and innovation. The vehicle is not just a high-performance machine — it’s a rolling tribute to the heritage, artistry, and engineering ingenuity that have defined the Pininfarina name since 1930.

SportOkay.com Expands into the Netherlands

Innsbruck-based online retailer SportOkay.com has officially launched its platform in the Netherlands, marking the latest step in its international expansion across Europe

Bridging the Global Washing Divide

How Whirlpool Foundation Is Championing Clean Dignity for All

What if doing laundry was a barrier to education, income, and dignity? That’s the reality for billions of people globally—especially women and children—who spend up to 20 hours a week handwashing clothes due to lack of access to washing machines. This is known as the global washing divide, and it's a hidden but powerful inequality. At the forefront of tackling this issue is the Whirlpool Foundation.

Bringing smart water management to City Football Academy

Manchester City Football Club is teaming up with Xylem

With the help of Xylem Vue, the Club is capturing and reusing rainwater more efficiently through data and analytics.

new AI clothes virtual try-on

New feature added to the billion-download YouCam app suite

With just one photo, consumers can now explore endless outfit possibilities.

Explore a hidden glacier maze in Iceland

A unique new glacier experience

Arctic Adventures is excited to launch Crevasse Labyrinth: A Glacier Maze in Skaftafell, a brand-new glacier hike that takes travelers into the heart of Vatnajökull’s icy corridors.

Boeing and Qatar Airways announce historic order

The carrier will purchase up to 210 widebody jets

U.S. President Donald J. Trump and His Highness Sheikh Tamim bin Hamad Al Thani Amir of the State of Qatar joined Boeing President and CEO Kelly Ortberg, Boeing Commercial Airplanes President and CEO Stephanie Pope and Qatar Airways Group Chief Executive Officer Engr. Badr Mohammed Al-Meer witnessed the order signing.

HOKA® launches Skyward X

Brand further improves signature cushioned ride

Deckers Brands division HOKA® has launched the all-new Skyward X, the latest addition to their maximalist cushioned performance running shoes.

e.l.f.’s success in non-U.S. markets continues

Beauty brand expands in the Benelux

Launching in KRUIDVAT and TREKPLEISTER marks another step forward in e.l.f.’s mission to make the best in beauty accessible to every eye, lip and face.

SAS adds six new routes and more seats for winter travel

Six new destinations from Copenhagen hub

For winter 2025/2026, SAS is expanding its traffic program with six new destinations from its Copenhagen hub: Vienna, Tel Aviv, Marrakech, Madeira, Fuerteventura, and Kittilä. The winter schedule will also feature increased frequencies on existing routes, contributing to a total seat capacity growth of 40%.

JetBlue and Dunkin’® celebrate partnership

New Dunkin’-themed livery unveiled

The JetBlue and Dunkin’ partnership started in 2006 when JetBlue began fueling its customers with Dunkin’s Original Blend coffee at 35,000 feet.

Mercedes-Benz 450 SEL 6.9 celebrates 50th anniversary

Iconic luxury saloon remains a modernly elegant presence on the road

Powerful, extremely comfortable, prestigious: the Mercedes-Benz 450 SEL 6.9 is a veritable high-end power saloon. At its unveiling 50 years ago, this top-of-the-line variant of the 116 model series enchants the professional press – and customers as well: driving the “six point nine” signals the utmost confidence and sophistication.

Introducing the Skechers AERO Series of technical running shoes

Latest evolution of technical running shoes from the popular brand

Skechers Performance opens a new chapter of running innovation with the arrival of the Skechers AERO series.

Aramis announces new fragrance, Intuition

Dwyane Wade to serve as Global Ambassador

Aramis has announced the launch of Intuition by Aramis, marking a new chapter for the legendary men’s fragrance brand. Dwyane Wade will serve as Global Ambassador and the face of Intuition by Aramis, launching in August 2025, having collaborated closely with the brand on the campaign storytelling and creative expression.

adidas Originals and 100 Thieves return

Collection is brought to life with the world champion sprinter Noah Lyles

Fresh off the back of their highly coveted second collaborative collection last year, adidas Originals and 100 Thieves return to present their Spring/Summer 2025 collection.