Automobili Pininfarina Unveils Battista Novantacinque

A Hypercar Tribute to 95 Years of Design Legacy

In a bold celebration of its parent company's 95th anniversary, Automobili Pininfarina has unveiled the Battista Novantacinque, a strictly limited-edition hyper GT that embodies nearly a century of design excellence and innovation. The vehicle is not just a high-performance machine — it’s a rolling tribute to the heritage, artistry, and engineering ingenuity that have defined the Pininfarina name since 1930.

SportOkay.com Expands into the Netherlands

Innsbruck-based online retailer SportOkay.com has officially launched its platform in the Netherlands, marking the latest step in its international expansion across Europe

Bridging the Global Washing Divide

How Whirlpool Foundation Is Championing Clean Dignity for All

What if doing laundry was a barrier to education, income, and dignity? That’s the reality for billions of people globally—especially women and children—who spend up to 20 hours a week handwashing clothes due to lack of access to washing machines. This is known as the global washing divide, and it's a hidden but powerful inequality. At the forefront of tackling this issue is the Whirlpool Foundation.

new AI clothes virtual try-on

New feature added to the billion-download YouCam app suite

With just one photo, consumers can now explore endless outfit possibilities.

Bringing smart water management to City Football Academy

Manchester City Football Club is teaming up with Xylem

With the help of Xylem Vue, the Club is capturing and reusing rainwater more efficiently through data and analytics.

Explore a hidden glacier maze in Iceland

A unique new glacier experience

Arctic Adventures is excited to launch Crevasse Labyrinth: A Glacier Maze in Skaftafell, a brand-new glacier hike that takes travelers into the heart of Vatnajökull’s icy corridors.

Boeing and Qatar Airways announce historic order

The carrier will purchase up to 210 widebody jets

U.S. President Donald J. Trump and His Highness Sheikh Tamim bin Hamad Al Thani Amir of the State of Qatar joined Boeing President and CEO Kelly Ortberg, Boeing Commercial Airplanes President and CEO Stephanie Pope and Qatar Airways Group Chief Executive Officer Engr. Badr Mohammed Al-Meer witnessed the order signing.

HOKA® launches Skyward X

Brand further improves signature cushioned ride

Deckers Brands division HOKA® has launched the all-new Skyward X, the latest addition to their maximalist cushioned performance running shoes.

e.l.f.’s success in non-U.S. markets continues

Beauty brand expands in the Benelux

Launching in KRUIDVAT and TREKPLEISTER marks another step forward in e.l.f.’s mission to make the best in beauty accessible to every eye, lip and face.

SAS adds six new routes and more seats for winter travel

Six new destinations from Copenhagen hub

For winter 2025/2026, SAS is expanding its traffic program with six new destinations from its Copenhagen hub: Vienna, Tel Aviv, Marrakech, Madeira, Fuerteventura, and Kittilä. The winter schedule will also feature increased frequencies on existing routes, contributing to a total seat capacity growth of 40%.

JetBlue and Dunkin’® celebrate partnership

New Dunkin’-themed livery unveiled

The JetBlue and Dunkin’ partnership started in 2006 when JetBlue began fueling its customers with Dunkin’s Original Blend coffee at 35,000 feet.

Mercedes-Benz 450 SEL 6.9 celebrates 50th anniversary

Iconic luxury saloon remains a modernly elegant presence on the road

Powerful, extremely comfortable, prestigious: the Mercedes-Benz 450 SEL 6.9 is a veritable high-end power saloon. At its unveiling 50 years ago, this top-of-the-line variant of the 116 model series enchants the professional press – and customers as well: driving the “six point nine” signals the utmost confidence and sophistication.

Introducing the Skechers AERO Series of technical running shoes

Latest evolution of technical running shoes from the popular brand

Skechers Performance opens a new chapter of running innovation with the arrival of the Skechers AERO series.

Aramis announces new fragrance, Intuition

Dwyane Wade to serve as Global Ambassador

Aramis has announced the launch of Intuition by Aramis, marking a new chapter for the legendary men’s fragrance brand. Dwyane Wade will serve as Global Ambassador and the face of Intuition by Aramis, launching in August 2025, having collaborated closely with the brand on the campaign storytelling and creative expression.

adidas Originals and 100 Thieves return

Collection is brought to life with the world champion sprinter Noah Lyles

Fresh off the back of their highly coveted second collaborative collection last year, adidas Originals and 100 Thieves return to present their Spring/Summer 2025 collection.